Meghan Markle’s As Ever Brand Faces Questions Over Influencer Collaboration Disclosure
Meghan Markle’s lifestyle brand, As Ever, is once again drawing attention after a recent influencer post sparked questions about marketing transparency, brand communication, and how partnerships are presented to the public. The discussion began when influencer Olivia McDow shared Instagram Stories featuring As Ever products and described the content as a “collab” and a “dream partnership.” That wording quickly became the center of debate because the full video appeared on As Ever’s official Instagram account rather than as a permanent post on McDow’s own feed. For many observers, the language created confusion. In the creator economy, terms such as “collab” and “partnership” often suggest some kind of relationship between a brand and an influencer. That relationship could involve payment, gifting, product exchange, content licensing, or another formal agreement. The issue is not that As Ever may have worked with a creator. Brand collaborations are a normal part of modern marketing. The...