MEGHAN MARKLE’S AS EVER BRAND FACES QUESTIONS AS SALES PERFORMANCE AND GROWTH EXPECTATIONS REMAIN UNDER SCRUTINY
Meghan Markle’s lifestyle brand, As Ever, continues to generate debate as royal commentators, media outlets, and consumers assess the company’s performance following its launch and first year of operations. Recent reports have revisited questions about website traffic, inventory estimates, and product demand, with supporters and critics offering very different interpretations of the available information. While some observers describe the venture as a promising startup, others remain focused on whether the business can achieve sustained long-term growth beyond its initial launch period. As Ever was introduced as part of Meghan’s broader lifestyle and media strategy, arriving alongside renewed efforts to establish a stronger commercial presence in the United States. The brand offers a range of products associated with home living, gifting, and lifestyle experiences, positioning itself within a highly competitive consumer market. Supporters of the project argue that the brand has already...