Meghan Markle Expands As Ever Strategy With New Clevr Partnership Amid Brand Growth Efforts
Meghan Markle’s lifestyle brand As Ever has introduced a new promotional campaign that brings together products from As Ever and Clevr, the wellness beverage company in which the Duchess of Sussex has previously invested. The campaign was presented through a social media reel that showcased a beverage recipe combining ingredients associated with both brands. The release immediately attracted attention because it represents one of the first publicly promoted partnerships connected to As Ever since the brand’s launch. The featured drink included a combination of matcha, milk, ice, and fruit spread from As Ever. The collaboration was highlighted through official promotional materials, positioning the partnership as an extension of Meghan’s broader lifestyle and wellness vision. While the announcement generated significant discussion online, much of the conversation focused on the relationship between the two companies. Unlike a traditional collaboration between unrelated brands, Clevr alr...