Meghan Markle’s As Ever Collaboration With Clevr Blends Faces Renewed Product Safety Questions
Meghan Markle’s lifestyle brand As Ever is facing renewed scrutiny after its latest collaboration with Clevr Blends sparked discussion across royal and consumer-focused commentary spaces. The product at the center of the conversation is a strawberry matcha set combining As Ever’s strawberry spread, flower sprinkles, and Clevr’s matcha latte product. The collaboration was presented as a bright seasonal offering built around simple pleasures and a polished summer lifestyle image. However, the launch quickly became the subject of wider debate because Meghan is not only partnering with Clevr Blends through As Ever, but has also been publicly linked to the company as an investor since 2020. That connection has led critics to question whether the collaboration gives Meghan a dual benefit: promotion for As Ever while also drawing attention to a company in which she has had a financial interest. In business terms, brand partnerships between connected companies are not unusual. However, when a ...