Royal Daily Insider

.Recent reports indicate that Meghan Markle has secured trademark protections for her lifestyle brand, As Ever, within Australia, signaling a potential step toward international market expansion. The development has emerged ahead of a planned visit to the region, placing renewed focus on the brand’s long-term direction and operational strategy. According to publicly available records, the trademark registration covers a wide range of product categories. These include lifestyle goods such as food items, home products, cosmetics, and wellness-related merchandise. The breadth of the filing suggests a comprehensive approach to brand positioning, allowing flexibility for future product diversification. The timing of this move has generated increased attention due to earlier indications that there were no immediate plans for expansion into the Australian market. However, industry practices commonly involve securing intellectual property rights in advance of any commercial rollout. This appro...