Meghan Markle’s Anniversary Candle Sparks Backlash Over Personal Branding Strategy
Meghan Markle is once again facing criticism after promoting a luxury candle connected to her anniversary with Prince Harry, a move that many online commentators are calling confusing, overly personal, and disconnected from what consumers actually want from a lifestyle brand. The candle, reportedly priced at $64, was presented as part of the continuing expansion of Meghan’s lifestyle image and branding efforts. According to promotional descriptions shared online, the product featured notes including Moroccan mint, white tea leaves, and references to the English countryside. But the product itself quickly became overshadowed by the reaction surrounding how it was marketed. Instead of positioning the candle as a romantic item for customers to enjoy during their own anniversaries or special moments, Meghan appeared to frame the launch around her personal relationship and her marriage to Prince Harry. That decision immediately became the focus of criticism. For many observers, the issue wa...