Royal Daily Insider

  Meghan Markle’s lifestyle brand As Ever is once again drawing attention following the release of a new promotional video that has reignited discussion about the company’s marketing direction and overall brand identity. The short social media clip features a series of carefully curated scenes, including Markle carrying a basket of produce, posing outdoors, and holding what appears to be a beverage. While visually polished, the content has generated debate among observers who question whether the imagery clearly communicates the products currently available through the As Ever brand. The discussion highlights a challenge many celebrity-backed lifestyle businesses face: balancing personal branding with product marketing. Since its launch, As Ever has positioned itself as a lifestyle-focused venture inspired by entertaining, food, hospitality, and everyday experiences. The company has introduced products including spreads, teas, wine, and other curated items designed to reflect a par...

Meghan Markle’s lifestyle brand “As Ever” is facing renewed scrutiny after fresh commentary claimed the project could be at serious risk if it fails to gain stronger momentum before the end of 2026. The latest debate emerged following comments discussed on the Palace Confidential podcast, where questions were raised about the long-term viability of the Duchess of Sussex’s business venture. According to critics, the brand now faces mounting pressure to prove it can move beyond publicity and become a sustainable commercial success. The concerns come after months of online criticism surrounding product launches, availability issues, and public reception. When “As Ever” first launched, supporters hoped the project would establish Meghan as a modern lifestyle entrepreneur, combining food, wellness, entertaining, and luxury branding into one carefully curated identity. However, critics argue the rollout has been inconsistent, confusing, and heavily dependent on Meghan’s royal association rat...