Meghan Markle’s Branding Strategy Faces Growing Questions As “As Ever” Enters Critical Phase
Meghan Markle’s expanding business portfolio is drawing renewed attention online, with branding analysts and digital commentators increasingly framing her career moves as a lesson in modern celebrity entrepreneurship. While the Duchess of Sussex continues to generate headlines with every new launch, critics argue that visibility alone has not translated into long-term business stability. The latest discussion centers around Meghan’s lifestyle venture, “As Ever,” which followed earlier projects connected to Spotify, Netflix, Archewell, and Lemonada Media. Observers say the recurring challenge is no longer launch momentum, but sustainability. Industry commentators note that Meghan consistently succeeds at generating attention during rollout periods. New podcasts, streaming projects, lifestyle campaigns, and product launches often receive immediate media coverage due to her global profile and royal association. However, critics argue that maintaining long-term audience loyalty has proven ...