Meghan Markle’s U.S. Popularity Decline Raises New Questions About As Ever Brand Strategy

Meghan Markle’s public standing in the United States is once again under scrutiny after new figures suggested a noticeable decline in both her popularity and online interest in her As Ever lifestyle brand.

The latest discussion centers on polling and website traffic data that appear to show a drop in American support for the Duchess of Sussex during the same period that visits to her brand’s website also declined. While correlation does not automatically prove causation, the overlap has sparked fresh questions about whether Meghan’s current public strategy is connecting with the audience she needs most.

According to the figures being discussed, Meghan’s U.S. popularity has fallen sharply compared with previous polling periods. At the same time, traffic to the As Ever website reportedly declined among American visitors, which is especially important because the brand’s commercial activity has primarily targeted the U.S. market.

This matters because As Ever is not only a lifestyle project. It is a key part of Meghan’s post-royal business identity. After stepping away from royal duties, the Sussexes built much of their future around media, branding, philanthropy, and commercial independence. Meghan’s lifestyle brand was expected to become one of the strongest pieces of that new structure.

However, the reported decline in website visits has raised doubts about whether the brand has enough consumer momentum. International curiosity may still exist, but if many visitors are outside the United States and unable to purchase products, that attention does not necessarily translate into sales.

Another major point of debate is the role of celebrity media coverage. Some observers have criticized People magazine for publishing frequent favorable articles about Meghan, her style, her home aesthetic, her products, and her family-centered image. Critics argue that the coverage increasingly appears more promotional than journalistic.

Supporters may see these stories as normal celebrity lifestyle reporting. But critics believe the repeated framing presents Meghan as a devoted mother, successful entrepreneur, loving wife, and misunderstood public figure without enough scrutiny of the business realities behind the image.

The challenge for Meghan is that positive press alone cannot create a strong brand if the consumer response is weak. Lifestyle brands depend on trust, consistency, product appeal, and repeat purchasing. A large amount of media attention may generate curiosity, but long-term success depends on whether customers actually buy, return, and recommend the products.

The reported dip in U.S. traffic is especially significant because Meghan’s brand has not yet developed the same established reputation as long-running luxury or lifestyle competitors. Brands in this space often take years to build credibility. They also require substantial investment, strong distribution, clear product identity, and a loyal customer base.

The discussion also comes at a time when Meghan and Prince Harry’s broader public image has faced repeated challenges. Their media deals, public appearances, charity-related controversies, and ongoing royal tensions have all contributed to public debate about their long-term relevance.

For Meghan, the key issue is whether As Ever can stand on its own without relying heavily on royal association or constant media placement. If the brand remains closely tied to Meghan’s personal popularity, then any decline in public sentiment could directly affect sales and consumer interest.

Some commentators believe Meghan may eventually need to reposition the brand, expand into fashion or beauty, or relaunch under a clearer identity. Others argue that the current brand may already be struggling to overcome negative public perception.

The comparison with other celebrity business figures is difficult. Successful celebrity brands usually combine fame with product credibility, strong management, and a clear customer promise. Meghan has name recognition, but the current debate suggests that recognition alone may not be enough.

The figures now being discussed have created a clear warning sign. If popularity continues to fall and U.S. consumer interest keeps weakening, Meghan’s business team may need to rethink its marketing strategy quickly.

For now, As Ever remains part of Meghan Markle’s larger attempt to build a post-royal commercial identity. But the latest data has raised an important question: is the brand growing into a serious lifestyle business, or is it relying too heavily on publicity without enough lasting consumer support?

What is clear is that Meghan’s American audience will be central to the answer. If the U.S. market does not respond strongly, the future of As Ever could become far more uncertain than the polished headlines suggest.